Demi Lovato and her manager Scooter Braun recently split ways, according to Variety. They had been working together since 2019.
@thepophive tweeted about the apparent managerial split between Demi Lovato and Scooter Braun. The tweet garnered 69K+ Views and 981+ Likes:
Demi Lovato has split from her manager Scooter Braun. pic.twitter.com/sau0wTTU5N
— Pop Hive (@thepophive) August 21, 2023
According to a source, the decision was mutual and amicable — indeed, Braun shared a birthday message to her in his Instagram story yesterday, writing “Happy birthday to one of the kindest souls out there.”
Representatives for Lovato and Braun dismissed Variety‘s request for comment; Billboard broke the story first. According to sources, she is currently looking for new management, albeit the timing is inconvenient because she is releasing a new album, “Revamped,” which features re-recorded rock versions of her best singles from earlier in her career. Her most recent album, the rock-oriented “Holy Fvck,” debuted at No. 7 on the Billboard 200 albums chart.
“With ‘Revamped,’ I wanted to pay homage to the songs that resonated the most with fans and played a big role in my career by breathing an exciting new life into them,” stated Lovato in a press release statement. “Creating this project has been incredibly fun and allowed me to express my passion for rock music in a new way… I can’t wait for everyone to hear more!”
During her time with Braun, Lovato recorded two albums: “Holy Fvck” and 2021’s more pop-oriented “Dancing with the Devil… the Art of Starting Over.” She has been very transparent about her difficulties with substance abuse and mental health, which Braun has supported. She announced their partnership in 2019 on Instagram: “Dreams came true for me. I officially have a NEW MANAGER. And not just any manager but the one and only” Scooter Braun. “Couldn’t be happier, inspired and excited to begin this next chapter,” she continued. “Thank you for believing in me and for being a part of this new journey.”
Welcoming Lovato “to the family,” Braun stated that she “is a special person and a special talent. I’m… we’re… honored.”
Multiple sources tell Variety that last week’s reports that Braun and longstanding client Justin Bieber were working on a split were false.
Perhaps the two work partners splitting is something that benefits both Lovato and Braun further down the line. How do you think it will affect Demi Lovato’s career as an artist? Share your thoughts in the comments below!